Last Revised: April 06, 2016
Which Information Do We Collect?
Personally Identifiable Information
Personally identifiable information is any data that can be used to identify you as a person, e.g. your name, address, phone number, or email. Non-personally identifiable information is any data that can’t be connected with your identity.
In order to serve customers and readers, we collect personally identifiable information, like names, addresses, phone numbers, email addresses, and sometimes payment information when such information is voluntarily submitted by our visitors. We will only use your personal information for the following purposes: (1) to deliver the products and/or services to you that you have requested; (2) to validate your compliance with the terms and conditions; (3) for content improvement and feedback purposes; and (4) to reach you, when necessary, regarding your use of the web site or product(s).
Please note that while you can use most parts of this website without giving us personally identifiable information, some things will simply not possible be without submitting such information (e.g. you can’t request our email newsletter without entering a valid email address, obviously).
We may disclose personally identifiable information collected if we have received your permission beforehand (such as to fulfill a third party order) or in very special circumstances, such as when we believe that such disclosure is required by law or for other special cases described below.
By permitting us to collect this information, you will be able to receive information on products and services that may be of interest to you, including related third party offers that we may send to you. You also enable us to personalize your experience with us so that we can provide you with the highest quality of service. We may also use this information to contact you about joint venture opportunities if it appears that you would be a suitable joint venture partner.
By submitting your email address on this web site, you agree to receive email from us. You can cancel your participation in any of these email lists at any time by clicking the opt-out link or other unsubscribe option that is included in the respective email. We only send emails to people who have authorized us to contact them, either directly, or through a third party. We do not send unsolicited commercial emails, because we hate spam as much as you do.
Non-Personally Identifiable Information
We also may collect various types of non-personally identifiable information to help us make your experience more enjoyable, measure site activity to identify future improvements that should be made, and compile aggregate data to help serve site visitors better. For example, we may use such data to tailor our advertisements, develop proper survey questions, improve our business, etc.
As another example, we may use session and persistent “cookies,” session logs, web beacons, GIF/pixel tags, banner ads, third-party click tracking analytics tools (in particular Piwik, see more detailed information below), third party retargeting networks that may display our advertisements to you on other sites that you visit to remind you about us, and third party networks that serve user-requested emails (e.g., for a refer-a-friend email) to collect non-personally identifiable or other aggregated information about site visitors.
Cookies are text files that are used by your computer’s web browser to store your preferences, and enable us to enhance your user experience with our web site.
Emails or newsletters that we send electronically may use techniques such as web beacons or pixel tags to gather email metrics and information to improve the reader’s experience, such as the number of emails that are opened, whether they were forwarded or printed, the type of device from which they were opened, and the location (e.g. city, state, and county) associated with the applicable IP address.
If you visit this site with an open ID (such as Facebook), you may also be sharing and integrating data with third-party social media sites, and we may track aggregate data about the number of visits to this site with an open ID, the number of items “liked” on this site, or items on this site that you choose to share with a third-party social media site.
Other parties such as advertising partners and analytics companies may also be collecting information about your online activity across various websites over time. The information collected by those third parties may include identifiers that allow those third parties to tailor the ads that they serve to your computer or other device.
Because there is not yet a common understanding of how to interpret web browser-based “Do Not Track” signals other than cookies, we do not currently respond to “Do Not Track” signals that are undefined.
Please note that you do have the option to configure most web browsers to NOT accept cookies. However, be aware that disabling cookies may keep you from properly using some functions or services on our web site or the web-hosted software that runs on our web site.
Statistical Analysis of Website Visits
Alternatively, you can click the link below to opt out of the data collection by Piwik on this site:
Third Party Actions
We do not control and are not liable for the actions of any third parties who we may promote, or whose services we might use on this website (e.g. Youtube videos or RSS feeds of other websites). We do our best to choose reliable companies, but have no control over the actions of those third parties and are not liable for their actions.
In order to deliver this website, our emails and related products and services, we may make use of respectable third-party services (e.g. mailing list providers, or payment services like Paypal) which will require us to use and store some of your data with these third-party services. While we do our best to choose reliable companies for these services, we are not liable for their actions.
You should also be aware that any data that you post publicly (e.g. blog comments, posts in forums) is available to everybody. The rule of thumb is: Never post anything on the internet that you don’t want everybody to know! Once data is public (e.g. through search engines), it is virtually impossible to delete it again.
We hate spam as much as you do, and will NEVER sell your data to third parties for advertising purposes!
Facebook Social Plugins
Our website uses social plugins (“plugins”) provided by the social network facebook.com, operated by Facebook Inc., 1601 S. California Avenue, Palo Alto, CA 94304, USA (“Facebook”). The plugins are identifiable by a Facebook logo (white letter f on blue background or a thumb up icon) or the notice “Facebook Social Plugin”. For a full list of all social Plugins please see http://developers.facebook.com/plugins.
When you visit a page of our website that contains a social plugin, your browser establishes a direct connection to Facebook servers. Facebook directly transfers the plugin content to your browser which embeds the latter into the website, enabling Facebook to receive information about your having accessed the respective page of our website. Thus we have no influence on the data gathered by the plugin and inform you according to our state of knowledge:
The embedded plugins provide Facebook with the information that you have accessed the corresponding page of our website. If you are logged into Facebook, your visit can be assigned to your Facebook account. If you interact with the plugins, for example by clicking “Like”, or entering a comment, the corresponding information is transmitted from your browser directly to Facebook and stored by it. Even if you are not logged into Facebook, there is possibility that the plugins transmits your IP-address to Facebook.
If you are a Facebook member and do not want Facebook to connect the data concerning your visit to our website with your member data already stored by Facebook, please log off Facebook before entering our website. Further you can block Facebook social Plugins by using add-ons for your browser, like the “Facebook Blocker“.
Google +1 Button
This website uses the “+1” button of the Google Plus social network, operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”). The button is recognizable from the “+1” symbol on a white or colored background.
If you open a webpage with such a button, your browser establishes a direct connection to Google’s servers. The content of the “+1” button is sent by Google directly to your browser and integrated by Google into the webpage. We therefore have no influence on the extent of data that Google collects using the button but assume that this includes your IP address. Further data is collected and processed by Google from members logged into Google +.
Twitter Button and Retweet Functions
Our website uses Twitter and with the re-tweet-functions so called “social plugins” from twitter.com, operated by Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA (“Twitter”). If you use the re-tweet-functions, the third party web pages you visit will be connected to your Twitter account.
For the information on the purpose and scope of data collection and procession by Twitter, as well as your rights in this respect and ways to protect your personal information, please refer to the privacy notices of http://twitter.com/privacy on Twitter.
We may use your IP address to help prevent fraud, to help diagnose problems with our server, and to gather broad demographic information.
Third Party Web Sites
This web site and/or the products and/or services offered herein may direct you to web sites that are owned and/or controlled by third parties. We have no control over those third parties and are not responsible for the content or the privacy practices of those sites or companies.
Commitment to Data Security
We take reasonable measures to store all information collected from you in a technically and physically secure environment. We may use SSL encryption to protect sensitive information online, and we do everything we can to protect user information offline. Unfortunately, no transmission over the Internet can be guaranteed to be 100% secure. As a result, while we take reasonable measures to protect your information, we cannot ensure or warrant the security of the information that you transmit to us, and you do so at your own risk.
We take Children’s Privacy very seriously. Children below the age of 18 shouldn’t access this website, and should not send us any personally identifiable information. If your minor child has provided us with any such information, please contact us by the means listed below if you want this information deleted from our records. We will then make reasonable efforts to remove your child’s information from the database that stores the information.
How to Contact Us
We’re happy to provide you with information about our pricacy policy, and about any personal data that we might have stored about you. Personally identifiable information can be deleted upon your request, apart from the data that we are legally required to keep e.g. for accounting purposes.
If you need to contact us, you can email us at firstname.lastname@example.org, phone us at +49 (0)7248 / 926713 or contact us via mail to Regine Becher, Mittelweg 14, D-76307 Karlsbad, Germany.